Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
American Dairy Queen’s new head of marketing, Barry Westrum, is conducting an agency review to replace Grey in New York, the brand’s lead creative shop of 15 years. The WPP Group agency chose not to defend the business.
In 2011, the chain spent $87.9 million in measured media, according to Nielsen. That amount does not include Internet or b-to-b advertising.
Westrum said a new agency would be in place by early 2013 and will have responsibility for television creative in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in