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Dairy Queen uses the good old-fashioned "It's not just X, it's Y" set-up in this new spot to suggest its ice cream isn't just soft-serve—it's a Blizzard. And at DQ, they don't just have Blizzards, they have big and small Blizzards. They don't just have rainbows, they have double rainbows … or no, wait, they have rainbows on fire! And they don't just have bunnies, they have … "old-fashioned shaving bunnies"? The character mentions all this on an epic hike in the mountains with some sort of manly march music playing.
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