Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Eyewear brand Oakley has been a mainstay in sports like beach volleyball, football and baseball. Supreme athletes like Patrick Mahomes, Lamar Jackson, Chloe Kim and Francisco Lindor make up the brand’s roster. Now, the lens crafter is looking to establish itself in the esports market.
Eyeing a growing esports industry, Oakley has signed a multi-year partnership with Envy Gaming. As part of the deal, the brand is now a jersey sponsor for the Optic Halo and Valorant teams, as well as Optic Texas in the Call of Duty League.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in