If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you’re not wrong.
The list of brands using astrology in their marketing campaigns—from Pandora to Del Taco to McCormick & Company—is long, and only getting longer.
Earlier this month, Molson Coors’ Vizzy hard seltzer introduced a kit containing a candle, incense and limited-edition cans meant to protect consumers from the bad vibes of Mercury in retrograde.
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