Del Taco Offers Cosmic Deal During Mercury Retrograde

The fast food chain is also giving consumers horoscope readings

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Because Mercury has a shorter trip around the Sun than Earth, there are several periods every year where the planet appears to be moving backwards across the sky. Astrologers view the optical illusion known as Mercury retrograde as a sign that technology, communication and travel are going to go wrong.

Fast food chain Del Taco is looking to make those times a bit easier with a BOGO deal running during every Mercury retrograde this year.

Far out deals, man

With the first instance kicking off from Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in