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With women’s pro sports on a steady uptick in sponsorship and popularity, it’s become increasingly difficult to explain the comparative lack of coverage female athletes receive through online and print sports publications. Fortunately, people are working both on and off the field to change this.
The Portugal-based sports advocacy group Raparigas da Bola is teaming up again with creative agency Havas Lisbon to continue the “#WomenAlsoPlay” campaign with a new chapter titled “#ChangeTheNews.” After this successful platform launched last year to draw attention to the dearth of media attention given to female athletes, the organization is again shining a spotlight on the easily preventable gender disparity in sports coverage.
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