Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Meta-owned messaging application WhatsApp isn’t just for one-on-one conversations, and it reinforced that notion with last week’s introduction of a Communities option, as well as new features for its existing groups functionality.
Communities will enable WhatsApp users to bring separate groups together under a single umbrella and share updates to the entire community, as well as organize smaller discussion groups.
Administrators will have tools including announcement messages that go out to all participants and control over which groups can be included.
WhatsApp said in a blog post last week, “We think Communities will make it easier for a school principal to bring all of the parents of the school together to share must-read updates and set up groups about specific classes, extracurricular activities or volunteer needs.”
Features
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in