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Beats by Dre pulls a page out of its own successful playbook by featuring a top-performing athlete and an unreleased track from a musical superstar in its new campaign.
The work, starring University of Oregon standout Kayvon Thibodeaux and snippets of a single from Sean “Diddy” Combs, premieres just as the 2022 NFL Draft kicks off today. Thibodeaux is expected to be a top 10 pick, potentially heading to New York or Michigan as he turns pro.
Diddy,
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