Marketing Morsels: Tide Helps Doctor Strange, Ripple vs. Big Dairy, Pot Pourri and More

A sampling of this week's brand stunts

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Tide helps out Doctor Strange

Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot—from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency—features Doctor Strange’s pal Benedict Wong, who harnesses the power of Tide Pods to clean the superhero’s magic Cloak of Levitation.

Morsel #2: Ripple raises awareness of plant-based milk

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in