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You hear them loudly this time of year. They yell at you. They sling mud. They annoy. And many of them turn people off. They’re political ads, and they’re difficult to ignore.
But a relatively new agency is trying to change how people think about political advertising, adding doses of performance and theatrics gleaned from years in the entertainment business.
In under two years, The Hooligans Agency has done viral, comedic and urgent political campaigns for the likes of The Lincoln Project, End Citizens United, RepresentUs, Lindsey Must Go Pac, Color of Change, Common Defense, Census Counts 2020 and The Southern Poverty Law Center.
“We came to the Hooligans at a time when the fight to protect ballot access for disabled veterans and reform prescription drug pricing felt hopeless,” Naveed Shah, political director at veteran-staffed advocacy group Common Defense, told Adweek.
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