Instagram: How to Add a Website Link to Your Profile

Professional accounts are not required to use this feature

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Instagram now allows users to add an external website link to their profiles in the photo- and video-sharing application. This feature is available even for users with personal, rather than professional, accounts.

Our guide will show you how to add an external link to your Instagram profile.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: On your Instagram profile, tap the “Edit Profile” button.


Screenshot of an Instagram user's profile with a red arrow pointing at the "Edit Profile" button

Step 2: Tap “Links.”


Screenshot of Instagram's "Edit profile" menu with a red arrow pointing at "Links"

Step 3: Tap “Add external link.”


Screenshot of Instagram's "Links" menu with a red arrow pointing at "Add external link"

Step 4: Type or paste the link you want to add to your profile.


Screenshot of Instagram's "Website" menu showing that the application is waiting for the user to type or paste their desired URL

Step 5: Tap “Done” in the top-right corner of the screen.


Screenshot of Instagram's "Website" menu showing that the user has entered their desired URL. A red arrow points at "Done" in the top-right corner of the screen.

Once you’ve added a link to your profile, other users will be able to tap the link to visit the website.


Screenshot of an Instagram user's profile with a red arrow pointing at the external link that has been added to the user's profile