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In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster.
This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the deal. Each would focus on a single challenge undertaken by celebrities Al Murray and Desiree Burch and would be hosted by creator Alex Horne.
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