How Co-Broadcasting Emma Raducanu's U.S. Open Victory Paid Off for Channel 4 and Amazon Prime

The two broadcasters agreed a seven-figure broadcast deal just hours before

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British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. after Amazon Prime and broadcaster Channel 4 agreed on a last-minute deal to ensure fans could watch the final live.

Prior to her victory, 18-year-old Raducanu had already become the first British woman to reach a Grand Slam singles final since Virginia Wade at Wimbledon in 1977 and the first to do so as a qualifier in the history of the sport.

The

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