Inside Amazon’s Battle Plan for the Streaming Wars

Hollywood hits, emotional connections and customer data are the secret weapons

Ukonwa Ojo joined Amazon in September 2020. Adweek

It’s no surprise quarantining consumers streamed more content in 2020 than ever before—and advertisers quickly followed. Now, research shows more than 106 million U.S. households will stream content in 2021, which would officially give it wider reach than traditional cable and satellite TV services.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.