Twitter Touts Mobile Ad Platform
CEO, Costolo: Mobile revenue out-performs desktop some days
At a conference hosted by The Economist Wednesday, Twitter CEO, Dick Costolo puffed out his chest much like like the company's recently modified bird logo as he spoke of Twitter's unique position in the mobile ad game.
Costolo told the audience that Twitter thinks of their business primarily as an advertising platform and that the shared experiences about the events happening in people's lives on twitter lend itself to an advertising model. He went on to note that a small portion of thier business is a data licensing model, deeming licensing as a small niche focus for the company.
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