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Snap Inc. introduced the first augmented reality certification in its Snap Focus educational portal, Augmented Reality Strategies for Advertisers.
The five-part learning pathway gives potential AR lens creators hands-on education and real-life examples, leading to a deeper understanding of how AR can be an essential tool for business and marketing objectives.
Snap wrote in a blog post Wednesday, “AR is an essential part of a successful business and marketing plan. Ideal for marketers, media planners, buyers and strategists, our new certification provides practice-based learning and case studies that will show you exactly how to use AR to drive engagement with your audience.”
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