Steve-O's Latest Gnarly Stunt: A Water Tattoo for Liquid Death

The Jackass alum and new brand ambassador gets 'all the pain and none of the permanence'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Jackass crew member Steve-O, never one to back down from a dare, has played tetherball with a beehive, jammed a fish hook in his face for a swim with sharks and walked a tightrope over an alligator-inhabited river—with raw chicken in his jock strap.

All this was done for the amusement of the R-rated movie-loving public.

So getting a neck tattoo should be child’s play compared to his usual life-threatening stunts, right?

Still, it looks bloody uncomfortable when the TV and film star has “Liquid Death” stenciled below his right ear.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in