Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The animated indie band that stars in a new Australian health care ad is called Fully Sick, and they’re also—to use a regional catchphrase—fully sick.
This trio of claymation characters is the hard-rocking centerpiece of “Feels Better,” a 90-second music video-style spot from Sydney-based Milk + Honey United for digital disruptor Rosemary Health.
The campaign, which is part of a larger brand overhaul for the health care company, is an intentional departure from the norm in the category.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in