Crypto Believers Try to Recruit You in eToro's Super Bowl Ad

The online exchange also pushes stock trades and social interaction in surrealist ad

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If your vision of cryptocurrency is a cloud of people hovering above your city waiting to lift you into their ranks, eToro has a Super Bowl ad for you.

For social trading platform eToro‘s first-ever Big Game commercial, agency partner Alldayeveryday and media firm Juice Media created a fairly literal interpretation of cloud-based chat and trading. For 30 seconds in the game’s first quarter, eToro gives potential customers a look at how current users discuss options while trading both equities and cryptocurrency… while floating toward the heavens and scaring some pigeons along the way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in