Lyle Tick has appointed Mullen as the lead for Grey Goose’s global creative business, his first change as the new head vodka marketer for Bacardi Global Brands. The Interpublic agency succeeds Radical Media, which will continue to handle some of the brand’s content initiatives.
Tick resigned as co-president of Interpublic’s Gotham agency last October to join Bacardi as the London-based senior global category director, vodka. Sources said Mullen, which has four U.S. full-service offices, has no plans to open in the U.K.
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