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After seven years away from the Big Game, BMW has called down the lightning for its godlike Super Bowl return.
With help from its creative agency of record, Goodby Silverstein & Partners, BMW asked action, fitness and political icon Arnold Schwarzenegger to join equally versatile Hollywood colleague Salma Hayek Pinault as Zeus and Hera. The Greek gods have been asked to jolt sales of BMW’s new all-electric vehicle.
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