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Liquid Death, which recently drew blood from Tony Hawk—literally—for a product stunt, is crashing the Super Bowl by betting $50,000 on the game and sending what the brand is calling a practicing witch to throw hexes from the stands.
The startup, continuing to wear its outrageousness on its sleeve, will join the legions of Americans who are placing sports bets, though its executives believe it’s the first brand to do so.
The renegade company will be putting its money behind whichever team is deemed the underdog per Caesars Sportsbook.
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