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Twitter introduced #RealTalk Thursday, a guide for how brands should continue evolving based on an analysis of 10 years’ worth of tweets from brands.
The social network said it analyzed 5,000 unprompted tweets about brands from June 1, 2020, through March 1, 2021, to identify distinct shifts and trends in attitudes about how brands behave on its platform.
Twitter then partnered with Sparkler to run surveys and tests in eight countries to help identify how local cultures influence people’s attitudes toward brands.
Finally, the social network teamed up with Pulsar to analyze every tweet posted by 20 iconic global brands over a three-year period.
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