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If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign. This is exactly what British potato producer Albert Bartlett, based in Airdrie, Scotland, has done with its latest campaign “Make It Extraordinary.”
Created by agency Guy & Co with production by Infinite and media buying from Carat, the campaign features acrobats from Canada’s Flip Fabrique circus group and a potato-themed musical recomposition of Verdi’s classic “Libiamo, ne’ lieti calici” from La Traviata, arranged by composer Debbie Wiseman OBE.
Directed
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