Ads of the Day

In Coca-Cola's Global Holiday Ad, a Young Boy's Idea Becomes a Community Obsession

'Chimney' from DentsuMB highlights how we're all emerging from isolation

A young boy holds a rope while standing on a fire escape balcony — Can a new arrival in an apartment building construct an ambitious seasonal upgrade?Coca-Cola

By David Griner

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Santa Claus famously arrives via chimney to dispense Christmas presents each year, but obviously not everyone in the modern age has a chimney.

So what do you do when your apartment building is low on hearths and flues? That’s the question a young boy sets out to answer in Coca-Cola’s global Christmas ad, debuting today.

Created by agency DentsuMB U.K., the longform spot tells the story of a mom and son who move into a new apartment building, only to find the atmosphere gloomy and far from festive.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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