Pairing Passion and Purpose: BT and Saatchi & Saatchi's 'Hope United' Campaign

The work aims to bring awareness to the issue of online abuse and bullying

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Pairing passion and purpose, a large-scale social justice campaign aims to bring attention to a very common issue through education and awareness.

During the Euro 2020 final, Marcus Rashford was subbed onto the pitch in the 120th minute with the score tied 1-1, effectively only coming on for penalty kicks. The Manchester United player then missed his attempt while hitting only the left post. Italy went on to win the title with a 3-2 shootout victory.

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