Forget loyalty programs—the true measure of customer fealty comes from exchanging text messages.
That’s the main point of a multi-year survey of restaurants and patrons by customer relationship management platform Mobivity. Its 2021 Restaurant Text Marketing Benchmarks report shows a 44% lift in restaurant visits among text marketing subscribers (those who share their mobile numbers with restaurants they’ve been to) vs. non-subscribers.
Mobivity’s report encompasses 15 million subscribers and 500 million transactions between 2018 and 2021.
The correlation between people who opted into a restaurant’s SMS list seems fairly obvious.
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