Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
McDonald’s is one of the world’s most recognizable brands, and the largest fast-food company on the planet, but the ingredients of its meals are rarely thought of as high quality. In Spain, the company decided it was time to counter that image and to showcase the natural origin of what goes into its food. So it planted its famous golden arches in fields where the produce is originally sourced.
The “Everything Has an Origin” campaign highlights its claim that 70% of McDonald’s ingredients in the country come from local suppliers and saw it place its branded totems baring the “Golden Arches,” usually only found at its restaurants, within the fields of some of its farms that form part of the supply chain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in