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For all the gimmickry that’s been added to the automotive marketer’s toolbox in recent decades, one practice remains effective and low-tech: the good old shot of the dash and steering wheel. No hosed-down “S” track, no celebrity pitchmen; just a picture of what it looks like to sit in the front. Among luxury nameplates in particular, the cockpit photo has been ubiquitous since WWII, be it for the 1948 Packard 22 Series sedan (r.) or the 2011 Land Rover LR4 SUV (opposite).
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