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When you’re in the thick of a truly embarrassing or chaotic moment, the reigning thought running through one’s mind tends to be, “Get me out of here.” Rarely—if ever—is that thought, “This would make for an excellent coffee mug.”
But a new campaign from Shutterfly and its recently announced AOR, Mischief @ No Fixed Address, is not only challenging the idea of a picture-perfect moment, but encouraging consumers to view them as the eccentric memories they are.
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