Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A movie star is only really famous when they can appear in an advert alongside a product and that is the whole idea. With his final movie as James Bond finally set for release following multiple delays over the last two years, Daniel Craig does just that for Heineken, while alluding to the protracted release.
The “Worth The Wait” spot was released just weeks before No Time To Die and shows Craig pouring his beer before looking to the camera and stating “Well worth the wait”.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in