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The world arguably didn’t need another oatmeal brand. But Brian Tate saw a need for one that would reflect health-conscious oatmeal eaters’ on-the-go lifestyle.
So Tate created Oats Overnight, a direct-to-consumer brand that allows users to take their healthy breakfast anywhere by providing a custom container for shaking, refrigerating and drinking oatmeal.
When the pandemic forced workers to stay home and skip the commute, Tate noticed sales dropped.
The team’s solution was rooted in a founding principle: include
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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