Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion.
“Music and culture are intrinsically linked for Hispanic Americans,” said Rob Vélez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos even more culturally relevant than sports, an entertainment genre that historically has been heavily utilized by advertisers to get in front of Hispanic American consumers.”
Using
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in