Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the future.
The Drone Racing League (DRL) said this week it signed a five-year contract with cryptocurrency platform Algorand that those close to the companies say is worth $100 million. The sum makes the deal the biggest sponsorship yet for the New York-based sports organization, which holds competitions between pilots remotely guiding drones through courses of neon-lit rings.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in