Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In 2018, Jen Batchelor transformed the social ritual of drinking by launching a sober-curious revolution. Kin Euphorics is a nonalcoholic beverage brand made up of natural ingredients and powered by Euphorics, a state of well-being.
“I really wanted to reverse engineer exactly how we get to the feeling of being chill, relaxed, talkative … whatever we say alcohol does for us,” Batchelor tells host Ian Wishingrad in the latest episode of I’m With the Brand.
Hear
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in