Platforms

Facebook, Instagram to Invest $1B+ in Creators Through the End of 2022

Bonus programs will deliver payouts for milestones reached while using its creative and monetization tools

IGBonuses — The Reels summer bonus will be available to creators in the U.S. in the coming weeksInstagram

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Facebook CEO Mark Zuckerberg said in a post Wednesday that Facebook and Instagram will invest more than $1 billion in creators through the end of 2022, and the social network provided more details on those commitments.

Facebook said that in addition to building out its suite of creative and monetization tools for creators, the investment will fund bonus programs that pay eligible creators for reaching certain milestones while using those tools, as well as providing seed funding for creators to produce their own content.

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