'GQ,' Gilt Groupe Team Up on E-Commerce Site
Men's magazine will pick items for online store
Condé Nast’s GQ is wading into e-commerce with an online store for men that it's opening with private sale site Gilt Groupe.
Gilt Groupe’s Park & Bond, an upcoming online retail spin-off for men, will host a GQ online store that will feature items picked by the magazine’s editors. Starting with the September issue, the picks will be marked in the magazine as well as on GQ.com, which will send shoppers to the e-commerce site.
Magazines have been increasingly dabbling in licensing deals, retailing, and other brand extensions to diversify their core print business, which is growing slowly at best.
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