Instagram added a way for Black-owned businesses in the U.S. to become more easily discoverable on its platform.
Black-owned businesses with Instagram Shops can now designate themselves as Black-owned and display a label on their profile.
And Instagram users in the U.S. will see that label on the profiles and corresponding product pages of eligible Black-owned businesses that have self-designated.
They can also explore curated collections created by the Facebook-owned photo- and video-sharing network’s @shop account in the application’s Shop
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