Facebook CEO Mark Zuckerberg used the social network’s new Live Audio Rooms feature to share several commerce-related updates from across its family of applications.
Zuckerberg was joined by Sephora general manager of ecommerce Carolyn Bojanowski, Facebook vice president of commerce Shiva Rajaraman and Instagram director of product Ashley Yuki.
Facebook said in a blog post that more than 74% of people it surveyed use its platform to discover brands or products online, compared with just 41% who do so via brands’ websites, and 86% of respondents purchased beauty, electronic, fashion or furniture products they discovered via the social network’s platforms.
Zuckerberg said during the Live Audio Room that Facebook currently has over 300 million monthly visitors to Facebook
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