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A month after raising $75 million, VideoAmp has brought in former Comscore executive Cameron Meierhoefer as chief product officer, a new position at the television measurement company.
VideoAmp is one of a handful of measurement companies building new technology for marketers and programmers who are adapting to changing TV viewing habits as consumers spend more time streaming content.
Meierhoefer, who spent 17 years at Comscore and served as chief operating officer, is tasked with building a “next generation” measurement currency that would allow TV buyers and sellers to make guarantees against advanced audiences across screens.
“The main shift in the marketplace is the convergence of different types of buying,” Meierhoefer told Adweek.
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