Lagunitas Brewing jumped on the fact that National IPA Day (Aug. 5) and International Dog Day (Aug. 26) take place in the same month to give 100 dog owners the chance to thank their furry friends for their companionship during the pandemic by throwing them a “Doggy Boondoggle.”
Chief marketing officer Paige Guzman told Adweek dogs have always been a part of the Lagunitas brand, from being on its labels since it started brewing IPAs in 1993, to being allowed in the brewery’s tap rooms.
Lagunitas
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