This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally.
Canvas Worldwide, Adweek’s Breakthrough Media Agency of the Year for 2020, already worked with Heineken USA but the Lagunitas brand largely operates independently from Heineken. We caught up with Paige Guzman, who recently joined Lagunitas as CMO from Pax Labs, to discuss the appointment and the brand’s marketing going forward.
This interview has been condensed for clarity and brevity.
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