Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You'd think one product line of The Biggest Loser-themed health bars and shakes would suffice. NBC and Walgreens, it seems, would beg to differ.
Like the smart marketers they are, NBC has licensed protein bars and powders emblazoned with the hit show’s title. Now the second helping of branded snacks for the diet conscious is set to hit the shelves of the national drugstore giant April 29.
"We didn’t want to do just another meal replacement product," says merchandise marketer Joy Tashjian, who helped broker the Walgreens deal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in