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Brooklyn Nets center DeAndre Jordan will swap his jersey for an apron—honing his culinary skills and evangelizing for plant-based food—in an upcoming series called Cooking Clean.
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The show, debuting this weekend on PlayersTV, embeds Bounty paper towels, Beyond Meat and Just Egg into the content, with NBA All-Star and Olympic gold medalist Jordan prepping meatless dishes alongside chefs and restaurateurs like Brenda Beener of the Seasoned Vegan in Harlem.
Jordan, who’s followed a plant-based diet for several years, was an early investor in and spokesman for Beyond Meat, even taking part in a musical holiday ad for the brand.
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