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Pet adoption skyrocketed at the height of the pandemic as animal lovers looked to enrich their many hours at home with an affectionate furry friend. And as any good marketer knows, with widespread lifestyle surges come retail booms.
According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on their pets. In 2020, online sales for pet food on Amazon increased by 46% year over year. The two-year trend is even more dramatic, with sales up 67% in the first quarter of 2021 compared to Q1 2019.
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