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Last month, Dentsu introduced a formal healthcare offering, Dentsu Health, that connects expert healthcare marketers to clients. Dentsu Health will be another vertical for Dentsu Solutions, next to Dentsu Creative and Dentsu Media.
One of its first client relationships involves working on a Covid-19 vaccination campaign.
Getting the “best kept secret” out
The offering fits into Dentsu’s new U.S. structure, introduced at the beginning of the year. The company is working with the Ad Council and the Covid Collaborative on a
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