Exclusive: Here's What Dentsu's Reorganization Actually Looks Like

Agency consolidation and job cuts aren't the whole story

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Since the beginning of 2021, Dentsu says it has been operating in the U.S. under a new framework created by a restructuring across the organization.

Investment in this new model came at the cost of many jobs. Dentsu cut some 6,000 roles globally in service of a restructuring that involved consolidating its agency roster under six global agency brands. Now, Dentsu is pinning its hopes on a pivot around centralized solutions for creative, data and CXM, and media.

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