With QR codes gaining popularity during the pandemic as a branding tool, Flowcode is bringing them to Nascar for the first time.
The QR code creation platform has placed a 27.5-inch scannable diagram on the hood of Nascar racer Kevin Harvick’s Ford Mustang ahead of the Toyota Owners 400 NASCAR Cup Series race this Sunday. Flowcode said the placement is the first QR code to be advertised on a race car in this manner and the code is sponsored by Hunt Brothers Pizza and Stewart-Haas Racing.
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