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Plant-based burger maker Impossible Foods has hired a former Apple creative and veteran creative consultant to supercharge its marketing efforts, on the heels of its first national ad campaign with the provocative tagline, “We Are Meat.”
Steve Turner was ecd at TBWA\Media Arts Lab, Apple’s dedicated creative agency, during an era that saw the debut of the iPhone, iPad, Apple TV and other iconic products. He becomes chief experience officer at Silicon Valley-based Impossible as the brand continues its explosive growth.
Impossible
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