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As part of a new multimillion-dollar TV campaign, Unilever-owned health snack brand Graze has unveiled a furry new chief eating officer (CEO): A squirrel.
Aiming to reach around 40 million shoppers or 80% of U.K. adults, the campaign will be the company’s largest to date as part of a £5 million ($7 million) media investment for 2021.
Created by Adam&EveDDB, the TV spot features the tree-dwelling rodent and the company’s passion for creating healthy snacks.
The ad will run in April and July while promoting the brand’s Cocoa Vanilla Protein Oat Bite cereal bar range.
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